Wednesday, 25 February 2015

Tips For A Successful Social Media Campaign

1. Know your target audience

This is always the basis of any campaign. Always ask yourself:

Who will be interested in my product or service?
What social networks do they use?

First things first. Make sure you identify your target market and tailor the campaign to suit that demographic. You must always understand which social networks they are likely to use and customise the campaign accordingly. Do they use Twitter more than LinkedIn? Do they use Instagram? You must find these answers before planning your campaign based off what you know.

2. Content

Always consider what kind of content you should deliver and on which social platform. Video, images are usually very attractive to a user seeing the campaign. Also include links to further information that will normally expand on the reason behind the campaign.

Sometimes reading text and viewing videos and images is not enough. Try and produce content that can get the user involved. Hashtags and competitions are always good ideas. Another way to use content to your advantage to cross promote on social networks. For example use Twitter to promote your competition on instagram and vice versa. It won't just broaden your social brand, it will also weed out the users of the other social networks which will help you later on.

3. The right tag line/slogan (words that set you apart from other brands)

Ensure the choice of words for the campaign are engaging. Short and sharp messages are easiest to remember. If they are part of another campaign, i.e television, radio, make sure the words used match those campaigns.

4. Monitoring and measuring (during and after)

Monitoring your campaign is a key learning curve. It is important to note how well or badly, the engagement on social networks was before the campaign and how much it is after. It is also just as key to realise the specific time and days the target market engage with the campaign. It's a trial and error process so you can take your time with it, just make sure you take note of what is happening.

At the end of the campaign make sure all the results are noted. Engagement is vital. Even note whether the responses were positive or negative. When the next campaign comes round you'll have the information about your target market that you need. Use this to your advantage in the next campaign.

Some good tools for monitoring:

5. Response

The next tip goes hand in hand with monitoring the campaign. Consumers need to know that you are taking note of their response. Try and interact with them. It can be difficult depending on the size of the campaign/brand but always try your best. Consumers need to know that you're actually taking an interest in what they have to say. It could be reply comments on Youtube or mentions on Facebook,Instagram or Twitter.

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