Wednesday, 27 August 2014

How Instagram Is Used To Promote Brands

Gone are the days when social media was literally only about keeping contact with friends and seeing what they were up to. Social media still provides that function, but as many know, there is a lot of money to be made using it.

Instagram is one such social network targeted by people or brands with a business interest at heart. Originally a photo-sharing entity, Instagram has added video in addition to many other cool features to its arsenal.

On Instagram's official blog you can see the list of brands that use Instagram to promote their products or services. The reputation of the organisations that use Instagram shows the measure, the reach of Instagram and suggests a slight indication of why they use it.

Other users and/or brands sometimes use Instagram as a form of content marketing. They say "A picture is worth a thousand words". With that in mind, Instagram is the total package. There are users who not only use Instagram to promote their goods, products, services or even events, but for the user to buy into them, and become more involved with the brand. Some famous A-listers in the celebrity world use Instagram to give the audience a preview into their lives away from their professional capacity. It gives users a sense of inclusion to that persons life.

Accounts that promote fashion such as The Drop Date use Instagram to inform it's followers when new trainers are to be released. Similarly Trendset UK posts pictures of various fashion items and uses the hashtag "#Hot or #Not".

In TrendSet's case the items seen can be 'liked' and/or commented on. What this means is that fashion brands can see what products are favoured or not, measured by the 'likes' and comments. It also means they can make marketing decisions based on this information, like whether to spend money to promote the brands or not.

In terms of comments the best thing about them from a marketer's perspective is that there is no prompt to leave a comment, yet there are still people that do. This is a win-win situation for people or businesses promoting anything.

Some brands and people you should follow to get a clear picture of how instagram is used are: 

Thanks for reading. Follow me on Twitter @Allenbusiness

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